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One of the original supergroups has reunited for the new video/single “This Shit Right Here,” featured on Ras Kass’s “A.D.I.D.A.S.” album.  This is the first collaboration in a few years between Ras Kass, Killah Priest, Canibus, and Kurupt – and it’s a memorable one.  The video balances the member’s original “characters” (pestilence, death, war, famine) with lyrical references, and the result is a mix of gothic and contemporary horror. No surprise, as it’s another typically macabre outing from the Horsemen.  The HRSMN ride again! Get ADIDAS @ http://raskass.bandcamp.com Read the rest of this entry »

More content for our “A.D.I.D.A.S.” pre-release marketing blitz – the official video of the aforementioned “Goldyn Chyld II” single. Director Jason Espat and director of photography Rusty Rayburn gave me some outstanding footage to work with, and the multiple settings add a great dynamic to the video as well. The design elements were a natural fit – I wanted the entire video to appear “awash” in gold. This is the second video release off the “A.D.I.D.A.S.” album, and fans can expect more to come shortly. Click through for video. Read the rest of this entry »

Another under-the-radar banger from the Electrolightz! Here, they’ve gotten ahold of Julian Smith’s viral sensation “Techno Jeep.”  Unsurprisingly, NameBrand destroys the beat with a couple verses. This was a low-tech outing for me – just some creative placement of footage -  but the showcase here without question is NameBrand’s performance.

Anyhow, the Electrolightz are all over the map these days, so be sure to keep track of them online. Click through to view the “Techno Jeep” remix. Read the rest of this entry »

Another A.D.I.D.A.S. appetizer – this time with Slaughterhouse’s own Royce Da 5′9″ joining Ras on the track. “Attitudes 2012″ is an update to Rumpletilskinz’ 1993 classic, and is produced by C SIK and Sick Jacken – just some of the many contributors to the forthcoming A.D.I.D.A.S. album. As you can see, the video is a walking copyright infringement case…with flashes of “Predator,” “Psycho,” and “Full Metal Jacket,” the video a crude, angry mix of photos, movie clips, and Ras’s personal flipcam footage. Keep an eye out for cameos by the likes of KRS-One, Xzibit, Taje, Canibus, 40 Glocc, Chuck D Read the rest of this entry »

We are in full-court press with the A.D.I.D.A.S. and Save the Ras Kass campaigns. Two items for fans to look forward to are the following T-shirts, Goldyn Chyld and Endangered Lyricist.  “Goldyn Chyld,” of course, remains one of Ras Kass’s defining songs – a “sequel” is arriving shortly as a music video and limited edition vinyl.  Meanwhile, the Endangered Lyricist concept ties in directly with our Save the Ras Kass marketing strategy  – episode 2 of STRK is currently being edited.  It’s readily obvious that our design for Endangered Lyricist is a BIG tip of the cap to Public Enemy founder (and Read the rest of this entry »

Here’s a group I’m looking forward to future projects with, having been brought into the fold by the human Swiss Army knife himself, Donnie Bo Sibley of Avatar Management. For starters, this is just a quick branding bumper to be attached to future projects.  If you’re not familar yet with Those Chosen, here’s the story:

THOSE CHOSEN- an avant garde hip-hop group known for their street influenced, politically fueled, spiritual lyricism consists of Japetto, Kornbread Read the rest of this entry »

Here goes an appetizer for Ras Kass fans, as we gear up for the release of the forthcoming “A.D.I.D.A.S.” album. “Release Yourself” is a stand-alone single that will not appear on the official album. Nonetheless, DJ Rhettmatic is behind the boards for the new single, as he will be for several tracks on “A.D.I.D.A.S.” Other big-name producers to expect are The Alchemist, DJ Babu, and Mr. Porter – as well as guest appearances by Jean Grae, Royce Da 5′9″, Strong Arm Steady, Evidence, Fashawn, Planet Asia, and Chino XL. Stay tuned for the “Goldyn Chyld II” video release, as well as a limited-edition vinyl release….more new music and artwork on the way! Read the rest of this entry »

Details for Secret Society’s “Summer Kickoff” event:

“SUMMER KICKOFF! June 19, 2010. 9PM TO 2AM. Music: Reggeaton, salsa, Spanish rock, flashbacks, hip-hop, rap, R&B, funk, reggae, and old skool. Dress code: Trendy/casual, jeans, fly shirts & kicks.”

“We are a networking organization that promotes social affairs – we ONLY involve ourselves in positive and safe events. We host our own events, and help others make their events pop-off!”- Secret Society Read the rest of this entry »

Many were on hand last Wednesday at the Highlands in Hollywood, to pay tribute to Deshaun “Proof” Holton, on the fourth anniversary of his death. The performance line-up was a who’s-who of West Coast hip-hop icons, including Chino XL, Ras Kass, Dilated Peoples, Planet Asia, Alchemist, and Defari.  All proceeds were donated to Proof’s surviving family members.  The first video below catches Ras Kass addressing the crowd before launching into a performance of “Ghetto Fabulous,” followed by Evidence, Rakaa, and Babu taking the stage for “Worst Comes to Worst.” Read the rest of this entry »

Caught up with Re-Up Entertainment family LVNPROOF last Friday, following Ras Kass’ performance at Malone’s in Newport Beach. After taking the stage, LVNPROOF took time out to speak on Guerilla Press, Jay 211, and the rest of the Re-Up family tree.

Already a veteran of film and television (ER, The Shield, Gridiron Gang, Cold Case, The Closer), Proof has been just as busy on screen as he’s been on the mic. You can catch him on tonight’s episode of “Criminal Minds” on CBS! Read the rest of this entry »